20% - The Marketing Procurement Podcast
A podcast by Blair Enns and Leah Power
Categories:
33 Episodes
-
Season 2 Coming 2Q24
Published: 29/11/2023 -
This is Unsustainable w/ Caroline Johnson
Published: 15/11/2023 -
Marketing Is an Investment w/ Brett Colbert
Published: 1/11/2023 -
On Creative Effectiveness w/ George Tannenbaum
Published: 18/10/2023 -
The Path to Great Work w/ Beverley Hammond and Susan Irving
Published: 4/10/2023 -
Agency Model Innovation w/ Caroline Johnson
Published: 20/09/2023 -
Tuning Up the Client-Agency Relationship w/ David Meikle
Published: 6/09/2023 -
Just Say No w/ Niki McMorrough
Published: 23/08/2023 -
2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective
Published: 9/08/2023 -
Madison Avenue Makeover w/ Michael Farmer
Published: 26/07/2023 -
2Bobs: Innoficiency in Your Agency
Published: 12/07/2023 -
The Benchmark Problem w/ Jason Cammorata
Published: 28/06/2023 -
The Day Everything Changed in CPG w/ Christy Lebor
Published: 14/06/2023 -
Aligning the Incentives w/ Stuart Dunk
Published: 31/05/2023 -
The Hidden Cost of Transactional Capitalism w/ Rory Sutherland
Published: 17/05/2023 -
The Marketing Procurement Academy w/ Magid Souhami
Published: 3/05/2023 -
Let's Play Fair w/ J. Francisco Escobar
Published: 19/04/2023 -
Better Relationships = Better Outcomes w/ Kim Walker
Published: 5/04/2023 -
The End of The Billable Hour w/ Tim Williams
Published: 22/03/2023 -
Can Agencies Be Consultants? w/ Leo Rayman
Published: 8/03/2023
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"