Madison Avenue Makeover w/ Michael Farmer
20% - The Marketing Procurement Podcast - A podcast by Blair Enns and Leah Power
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Madison Avenue Manslaughter author, agency advisor and former BCG and Bain consultant Michael Farmer joins the pod to discuss his brand new book, Madison Avenue Makeover: The Transformation of HUGE and the Redefinition of the Ad Agency Business. Blair's Twitter Blair's Linkedin Win Without Pitching Leah's Linkedin The ICA's Linkedin The ICA Michael's Linkedin Farmer & Company Madison Avenue Makeover Madison Avenue Manslaughter The Structure of Scientific Revolutions