The Sleeping Barber - A Business and Marketing Podcast
A podcast by Sleeping Barber - Thursdays
Categories:
98 Episodes
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SBP 017: The Secrets to Ad Effectiveness, with Jon Evans and Orlando Wood.
Published: 10/11/2022 -
SBP 016: The Importance of Cognitive Branding, with Sandeep Dayal
Published: 27/10/2022 -
SBP 015: The Art of Budget Planning, with Dr. Grace Kite
Published: 13/10/2022 -
SBP 014: Is Marketing in Trouble?
Published: 29/09/2022 -
SBP 013: Creating Great (Strategy) Choices, with Jennifer Riel
Published: 15/09/2022 -
SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
Published: 21/07/2022 -
SBP 011: The Power of Video Marketing with, Jon Mowat
Published: 7/07/2022 -
SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon
Published: 23/06/2022 -
SBP 009: B2B Marketing and the Contrarian Matrix, with Ty Heath
Published: 9/06/2022 -
SBP 008: Building Brand on a Small Budget, with Ian Barnard and Faisal Sidiqqui
Published: 26/05/2022 -
SBP 007: Designing a career in marketing, with Dan White
Published: 12/05/2022 -
SBP 006: A New Way to Think, with Roger Martin
Published: 28/04/2022 -
SBP 005: Accounting metrics for marketers, with Dave Bunce.
Published: 14/04/2022 -
SBP 004: What is brand, who owns it and how to measure it.
Published: 31/03/2022 -
SBP 003: Strategy, shareholder value and Galaxy Quest, with Roger Martin
Published: 17/03/2022 -
SBP 002: Demand Generation and Lead Generation for B2B, Chris Walker
Published: 18/02/2022 -
SBP 001: Kantar's Work on Brand Equity with Mary Kyriakidi
Published: 13/02/2022 -
The Sleeping Barber - A Business and Marketing Podcast (Trailer)
Published: 11/02/2022
Welcome to the Sleeping Barber podcast with your hosts, Marc Binkley and Vassilis Douros. The sleeping barber is a classic computer programming problem that illustrates the challenges of effectively managing multiple systems processes. In business, we're faced with similar challenges. How do we align operations, IT and HR to execute a strategy and drive growth? How can accounting and legal help build and defend brands? How do marketing, sales and customer service teams effectively and efficiently acquire and serve customers? These challenging problems are exactly what this podcast is about.