The JM Buzz

81 Episodes

1. Do Autonomous Products Deprive Us of Meaningful Experiences?

   Published: 24/08/2023
2. The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales

   Published: 17/08/2023
3. Brand Extensions Often Fail—Here's How To Them Up for Success

   Published: 10/08/2023
4. Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers

   Published: 27/07/2023
5. "Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?

   Published: 13/07/2023
6. Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions

   Published: 6/07/2023
7. JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

   Published: 29/06/2023
8. It's Time for Marketing Researchers to Change Their Approach to Gender

   Published: 22/06/2023
9. The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue

   Published: 8/06/2023
10. Creating Effective Marketing Messages Through Moderately Surprising Syntax

    Published: 1/06/2023
11. How Language Affects Content Engagement

    Published: 25/05/2023
12. Can Soda Brands Reduce Sugar Without Losing Sales?

    Published: 11/05/2023
13. When to Use Facts vs. Feelings for Soliciting Donations

    Published: 4/05/2023
14. How Effective is Advertising for Robotic Surgery?

    Published: 27/04/2023
15. Financial Vulnerability Is About More than Just Income

    Published: 20/04/2023
16. JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

    Published: 13/04/2023
17. Answer This Question Before Selling a New Innovation

    Published: 6/04/2023
18. How Subscription Companies Can Avoid "Box Fatigue"

    Published: 30/03/2023
19. The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

    Published: 23/03/2023
20. Can You Trust Doctors' Yelp Ratings?

    Published: 16/03/2023