The JM Buzz

81 Episodes

1. JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

   Published: 9/03/2023
2. Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better

   Published: 2/03/2023
3. Three Simple Ways to Encourage App Adoption

   Published: 23/02/2023
4. Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

   Published: 16/02/2023
5. Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing

   Published: 9/02/2023
6. Sell More to a Customer by Treating Other People and Property Considerately

   Published: 2/02/2023
7. How to Mitigate the Effects of Insider Selling

   Published: 26/01/2023
8. How Voice Technology Influences What We Reveal About Ourselves

   Published: 19/01/2023
9. Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

   Published: 12/01/2023
10. Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes

    Published: 15/12/2022
11. JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

    Published: 8/12/2022
12. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Published: 1/12/2022
13. We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons

    Published: 17/11/2022
14. Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Published: 10/11/2022
15. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

    Published: 3/11/2022
16. From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?

    Published: 13/10/2022
17. How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

    Published: 6/10/2022
18. How More Female Executives in the C-Suite Can Spur Improved Customer Orientation and Financial Performance

    Published: 28/09/2022
19. Strategic Brand Factors That Help Moderate the Impact of Business Cycles on Brand Equity

    Published: 28/09/2022
20. Complaint De-escalation Strategies on Social Media

    Published: 28/09/2022