The JM Buzz

81 Episodes

1. JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)

   Published: 28/03/2024
2. Should Hospitals Specialize in an Area or Diversify?

   Published: 7/03/2024
3. JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)

   Published: 29/02/2024
4. Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?

   Published: 15/02/2024
5. Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation

   Published: 8/02/2024
6. Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge

   Published: 1/02/2024
7. A Research-Proven Strategy for Companies to Survive Bankruptcy

   Published: 25/01/2024
8. When Less Is More: The Power of Simple Packaging for Consumable Products

   Published: 18/01/2024
9. How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?

   Published: 11/01/2024
10. Hotels Should Pay Attention to Their Competitors' Reviews Too

    Published: 4/01/2024
11. JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)

    Published: 7/12/2023
12. How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way

    Published: 16/11/2023
13. How Do Investors React to Crowdsourcing Contests?

    Published: 9/11/2023
14. A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok

    Published: 19/10/2023
15. Collaborating with Universities Makes Products More Attractive to Consumers

    Published: 12/10/2023
16. How to Stop Customers from Abandoning Self-Designed Products

    Published: 5/10/2023
17. Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?

    Published: 28/09/2023
18. Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason

    Published: 14/09/2023
19. JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)

    Published: 7/09/2023
20. Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?

    Published: 31/08/2023