The JM Buzz
A podcast by Journal of Marketing
Categories:
81 Episodes
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How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications
Published: 7/11/2024 -
Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies
Published: 24/10/2024 -
The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls
Published: 17/10/2024 -
Can the On-Demand Model Work for Online Educational Platforms Like Coursera?
Published: 10/10/2024 -
A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers
Published: 3/10/2024 -
Using Generative AI to Provide Empathetic Customer Care
Published: 19/09/2024 -
JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)
Published: 12/09/2024 -
Is It Time to Move Beyond Null Hypothesis Significance Testing?
Published: 5/09/2024 -
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
Published: 8/08/2024 -
How Should a Firm Collaborate with Suppliers to Co-develop Products?
Published: 1/08/2024 -
How Drug Price Regulations Backfired in India
Published: 18/07/2024 -
Influencers with Smaller Followings Are More Cost-Effective
Published: 11/07/2024 -
JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)
Published: 30/05/2024 -
Using Vintage Typography to Make Emotional Connections with Consumers
Published: 23/05/2024 -
Striking the Right Balance Between Big and Small Influencers in Livestream Commerce
Published: 9/05/2024 -
How Coining a New Term Can Encourage Specific Behaviors
Published: 2/05/2024 -
JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)
Published: 25/04/2024 -
Decolonizing Health Care: The Role of Marketing
Published: 18/04/2024 -
AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement
Published: 11/04/2024 -
Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
Published: 4/04/2024
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
