This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
A podcast by Joe Pulizzi & Robert Rose - Fridays
476 Episodes
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PNR 176: A&E Creates Content Blueprint for Brands
Published: 27/03/2017 -
PNR 175: Is Native Advertising's Fail on Brands or Publishers?
Published: 20/03/2017 -
PNR 174: It Doesn't Matter If You Call it Content Marketing
Published: 13/03/2017 -
PNR 173: MarTech Industry Needs to Team Up Against FANG
Published: 6/03/2017 -
PNR 172: Fake News Creates Huge Opportunity for Branded Content
Published: 27/02/2017 -
PNR 171: Apple and Amazon Race to Content Dominance
Published: 20/02/2017 -
PNR 170: Medium Picked the Wrong Business Model
Published: 14/02/2017 -
PNR 169: Could Snapchat Be the Next Myspace?
Published: 7/02/2017 -
PNR 168: Digital Advertising Shrinking, Except for Google and Facebook
Published: 30/01/2017 -
PNR 167: The Battle for Custom Content
Published: 23/01/2017 -
PNR 166: Go Home Facebook, Your Journalism Project Is Drunk
Published: 16/01/2017 -
PNR 165: This Is the Year Agencies Buy Media Companies
Published: 10/01/2017 -
PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought
Published: 2/01/2017 -
PNR 163: Google, Facebook to Purchase Content in 2017
Published: 27/12/2016 -
PNR 162: Fake News and Why It Spells Opportunity for Brands
Published: 20/12/2016 -
PNR 161: Is It Content Marketing or Sales Collateral?
Published: 13/12/2016 -
PNR 160: The Business Case for Content Marketing as PR
Published: 6/12/2016 -
PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?
Published: 29/11/2016 -
PNR 158: What Does Fake News Mean for Content Marketing?
Published: 21/11/2016 -
PNR 157: WordPress and Medium Begin Turf War for Owned Media
Published: 14/11/2016
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.