138 Episodes

  1. First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI

    Published: 1/04/2024

  2. Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'

    Published: 18/03/2024

  3. Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep

    Published: 20/02/2024

  4. Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media

    Published: 12/02/2024

  5. Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code

    Published: 5/02/2024

  6. Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?

    Published: 22/01/2024

  7. Picking on Prognosticators: 2024 Predictions Worth Dissin'

    Published: 8/01/2024

  8. We Come Bearing Gifts: Another Windfall for Local Media on the Horizon

    Published: 26/12/2023

  9. News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'

    Published: 11/12/2023

  10. What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets

    Published: 27/11/2023

  11. As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?

    Published: 13/11/2023

  12. Wondering About the Profitability of Digital Sales

    Published: 30/10/2023

  13. Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google

    Published: 23/10/2023

  14. Why 2024 is Likely to Be a Windfall Year for OTT Sales

    Published: 2/10/2023

  15. Is Traditional Media Really Poised for a 'Comeback' in 2024?

    Published: 18/09/2023

  16. Uh-Oh. The Deer Have the Guns

    Published: 4/09/2023

  17. Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead

    Published: 21/08/2023

  18. Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In

    Published: 7/08/2023

  19. Looking Back on 99 Episodes, Looking Forward to Clones Taking Over

    Published: 24/07/2023

  20. Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star'

    Published: 10/07/2023

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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

Visit the podcast's native language site