Is Traditional Media Really Poised for a 'Comeback' in 2024?

The Local Marketing Trends Podcast - A podcast by Gordon Borrell - Mondays

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Corey returns from a monthlong hiatus for the big reveal: his local advertising outlook. All signs look good headed into the holidays. As for 2024, there's a surprise (the good kind) for traditional media. Corey discusses his forecasts, and Gordon gets a gut check from an executive of one of the largest local ad agencies in the nation, Rob Mudd from Mudd Advertising in Cedar Falls, Iowa.

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