The JM Buzz

A podcast by Journal of Marketing - Thursdays

Thursdays

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82 Episodes

  1. JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)

    Published: 16/01/2025
  2. How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications

    Published: 7/11/2024
  3. Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies

    Published: 24/10/2024
  4. The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls

    Published: 17/10/2024
  5. Can the On-Demand Model Work for Online Educational Platforms Like Coursera?

    Published: 10/10/2024
  6. A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers

    Published: 3/10/2024
  7. Using Generative AI to Provide Empathetic Customer Care

    Published: 19/09/2024
  8. JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)

    Published: 12/09/2024
  9. Is It Time to Move Beyond Null Hypothesis Significance Testing?

    Published: 5/09/2024
  10. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

    Published: 8/08/2024
  11. How Should a Firm Collaborate with Suppliers to Co-develop Products?

    Published: 1/08/2024
  12. How Drug Price Regulations Backfired in India

    Published: 18/07/2024
  13. Influencers with Smaller Followings Are More Cost-Effective

    Published: 11/07/2024
  14. JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)

    Published: 30/05/2024
  15. Using Vintage Typography to Make Emotional Connections with Consumers

    Published: 23/05/2024
  16. Striking the Right Balance Between Big and Small Influencers in Livestream Commerce

    Published: 9/05/2024
  17. How Coining a New Term Can Encourage Specific Behaviors

    Published: 2/05/2024
  18. JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)

    Published: 25/04/2024
  19. Decolonizing Health Care: The Role of Marketing

    Published: 18/04/2024
  20. AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement

    Published: 11/04/2024

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The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

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