Impact Pricing
A podcast by Mark Stiving, Ph.D.

676 Episodes
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How to Make Data-Driven Pricing Decisions for Your Business with Ryan Glushkoff
Published: 11/10/2021 -
Blogcast #24: The Cost of Win Keep Grow
Published: 8/10/2021 -
Memecast #27: Perceived Value is the Only Value that Matters in Price
Published: 6/10/2021 -
The Role of Pricing for Growth and Profit with Jeff Robinson
Published: 4/10/2021 -
Blogcast #23: Failed to Keep
Published: 1/10/2021 -
Memecast #26: Everyone is Coordinated
Published: 29/09/2021 -
Understanding the 'Value Mystery' and Get Paid of What It’s Worth with Mike Wilkinson
Published: 27/09/2021 -
Memecast #25: Business is Getting Paid for Value
Published: 24/09/2021 -
Blogcast #22: Pricing When Costs Go Up
Published: 22/09/2021 -
How to Effectively Implement Price Segmentation Strategies with Ayon Bhattacharyya
Published: 20/09/2021 -
Blogcast #21: Price Moves During Market Shocks
Published: 17/09/2021 -
Memecast #24: Business is NOT a Zero-Sum Game
Published: 15/09/2021 -
Benchmarking Competitors' Prices: Is It Worth the Effort with Monica Sinha
Published: 13/09/2021 -
Blogcast #20: Disney Understands Value
Published: 10/09/2021 -
Memecast #23: Create Real Value with Differentiation
Published: 8/09/2021 -
Setting Prices Using the World's Best Buyer Persona with Stormie Andrews
Published: 6/09/2021 -
Blogcast #19: I Hate Loss Aversion
Published: 3/09/2021 -
Memecast #22: Your Customers’ Decisions
Published: 1/09/2021 -
The Bigger Picture of Value with Liz Wainger
Published: 30/08/2021 -
Blogcast #18: When Should You Lower Your Price?
Published: 27/08/2021
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.