Impact Pricing

A podcast by Mark Stiving, Ph.D.

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676 Episodes

  1. How to Make Data-Driven Pricing Decisions for Your Business with Ryan Glushkoff

    Published: 11/10/2021
  2. Blogcast #24: The Cost of Win Keep Grow

    Published: 8/10/2021
  3. Memecast #27: Perceived Value is the Only Value that Matters in Price

    Published: 6/10/2021
  4. The Role of Pricing for Growth and Profit with Jeff Robinson

    Published: 4/10/2021
  5. Blogcast #23: Failed to Keep

    Published: 1/10/2021
  6. Memecast #26: Everyone is Coordinated

    Published: 29/09/2021
  7. Understanding the 'Value Mystery' and Get Paid of What It’s Worth with Mike Wilkinson

    Published: 27/09/2021
  8. Memecast #25: Business is Getting Paid for Value

    Published: 24/09/2021
  9. Blogcast #22: Pricing When Costs Go Up

    Published: 22/09/2021
  10. How to Effectively Implement Price Segmentation Strategies with Ayon Bhattacharyya

    Published: 20/09/2021
  11. Blogcast #21: Price Moves During Market Shocks

    Published: 17/09/2021
  12. Memecast #24: Business is NOT a Zero-Sum Game

    Published: 15/09/2021
  13. Benchmarking Competitors' Prices: Is It Worth the Effort with Monica Sinha

    Published: 13/09/2021
  14. Blogcast #20: Disney Understands Value

    Published: 10/09/2021
  15. Memecast #23: Create Real Value with Differentiation

    Published: 8/09/2021
  16. Setting Prices Using the World's Best Buyer Persona with Stormie Andrews

    Published: 6/09/2021
  17. Blogcast #19: I Hate Loss Aversion

    Published: 3/09/2021
  18. Memecast #22: Your Customers’ Decisions

    Published: 1/09/2021
  19. The Bigger Picture of Value with Liz Wainger

    Published: 30/08/2021
  20. Blogcast #18: When Should You Lower Your Price?

    Published: 27/08/2021

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Visit the podcast's native language site