Impact Pricing
A podcast by Mark Stiving, Ph.D.

676 Episodes
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Pricing Analytics as the Key to Optimize Your Revenue Journey with Mark Stouse
Published: 17/01/2022 -
Memecast #40: Everybody Affect Value
Published: 16/01/2022 -
Blogcast #36: Value Based Mindset is Hard for an Organization
Published: 14/01/2022 -
Four Pillars of Pricing: How to Become More Efficient in Pricing with Vikas Pal Boaddh
Published: 10/01/2022 -
Blogcast #36: Value Based Mindset is Hard for an Organization
Published: 7/01/2022 -
Memecast #39: Pricing is Hard
Published: 5/01/2022 -
Unlocking the Power of Pricing Analytics to Optimize Your Pricing with Kevin Coppinger
Published: 3/01/2022 -
Blogcast #35: Value Based Mindset is Hard for an Individual
Published: 31/12/2021 -
Memecast #38: Better Products
Published: 29/12/2021 -
Why Are There So Many Price Indices to Consider with Scott Miller
Published: 27/12/2021 -
Blogcast #34: Freemium or Free Trial
Published: 24/12/2021 -
Memecast #37: Gross Margin Never Matters
Published: 22/12/2021 -
How to Choose the Right Key Performance Indicators (KPIs) for Your Value-Based Business with Luigi Prestinenzi
Published: 20/12/2021 -
Blogcast #33: Pricing During Supply Constraints
Published: 17/12/2021 -
Memecast #36: Pricing is Amazing
Published: 15/12/2021 -
How You Can Establish a Pricing Culture in Your Organization with Kate Mandrell
Published: 13/12/2021 -
Blogcast #32: The Price/Value Tradeoff
Published: 10/12/2021 -
Memecast #35: Nobody Cares about Your Features
Published: 8/12/2021 -
How to Define an Effective Product Differentiation Strategy That Gives Your Pricing Leverage with Joe Woodard
Published: 6/12/2021 -
Blogcast #31: Pricing SaaS On Top of AWS
Published: 3/12/2021
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.