Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Unlocking Extra Profits: Why Regular Pricing Adjustments Matter for Your Business with Mike Danford

    Published: 18/11/2024
  2. Blogcast: Mastering the Good-Better-Best Strategy: A Guide to Increasing Win Rates and Revenue

    Published: 15/11/2024
  3. The Infinity Effect: Value Creation from Every Level of Your Company with Mark Boundy

    Published: 11/11/2024
  4. Blogcast: Uncover Hidden Profits with Our Opportunity Signals Worksheet

    Published: 8/11/2024
  5. Value-based Pricing and Willingness To Pay, What’s the Difference? with Steven Forth

    Published: 4/11/2024
  6. Blogcast: Better Stories, Better Pricing

    Published: 1/11/2024
  7. The Power of AI in Pricing Optimization for B2B and B2C Markets with George Boretos

    Published: 28/10/2024
  8. Blogcast: Evils of Behavioral Economics

    Published: 25/10/2024
  9. Unlocking Hidden Profits: The Power of Value Metrics and Pricing Experiments with Stephen Plume

    Published: 21/10/2024
  10. Blogcast: Value-Based Pricing – A Simple Definition

    Published: 18/10/2024
  11. Streamlining B2B Pricing: Rethink, Simplify, Automate with Barrett Thompson

    Published: 14/10/2024
  12. Blogcast: Value Is Created Twice

    Published: 11/10/2024
  13. Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang

    Published: 7/10/2024
  14. Blogcast: Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?

    Published: 4/10/2024
  15. Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung

    Published: 30/09/2024
  16. Blogcast: Stop Pre-Discounting

    Published: 27/09/2024
  17. How Effective Writing Shapes Pricing Strategy with Frank Luby

    Published: 23/09/2024
  18. Blogcast: The 5 Ws of Pricing

    Published: 20/09/2024
  19. Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni

    Published: 16/09/2024
  20. Blogcast: High Prices and Lost Deals

    Published: 13/09/2024

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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