Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

638 Episodes

  1. The Infinity Effect: Value Creation from Every Level of Your Company with Mark Boundy

    Published: 11/11/2024
  2. Blogcast: Uncover Hidden Profits with Our Opportunity Signals Worksheet

    Published: 8/11/2024
  3. Value-based Pricing and Willingness To Pay, What’s the Difference? with Steven Forth

    Published: 4/11/2024
  4. Blogcast: Better Stories, Better Pricing

    Published: 1/11/2024
  5. The Power of AI in Pricing Optimization for B2B and B2C Markets with George Boretos

    Published: 28/10/2024
  6. Blogcast: Evils of Behavioral Economics

    Published: 25/10/2024
  7. Unlocking Hidden Profits: The Power of Value Metrics and Pricing Experiments with Stephen Plume

    Published: 21/10/2024
  8. Blogcast: Value-Based Pricing – A Simple Definition

    Published: 18/10/2024
  9. Streamlining B2B Pricing: Rethink, Simplify, Automate with Barrett Thompson

    Published: 14/10/2024
  10. Blogcast: Value Is Created Twice

    Published: 11/10/2024
  11. Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang

    Published: 7/10/2024
  12. Blogcast: Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?

    Published: 4/10/2024
  13. Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung

    Published: 30/09/2024
  14. Blogcast: Stop Pre-Discounting

    Published: 27/09/2024
  15. How Effective Writing Shapes Pricing Strategy with Frank Luby

    Published: 23/09/2024
  16. Blogcast: The 5 Ws of Pricing

    Published: 20/09/2024
  17. Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni

    Published: 16/09/2024
  18. Blogcast: High Prices and Lost Deals

    Published: 13/09/2024
  19. Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson

    Published: 9/09/2024
  20. Listening to Your Market: The Key to Effective Pricing with Patrick Taylor

    Published: 2/09/2024

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Visit the podcast's native language site