Impact Pricing
A podcast by Mark Stiving, Ph.D.
638 Episodes
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Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown
Published: 26/08/2024 -
Blogcast: Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
Published: 23/08/2024 -
How Behavioral Economics Influence Consumer Decisions Effectively with Kristen Berman
Published: 19/08/2024 -
Blogcast: How to Charge Different Customers Based on Value Received
Published: 16/08/2024 -
#CLASSIC The Power of Behavioral Economics in Pricing with Florian Bauer
Published: 12/08/2024 -
Blogcast: Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models
Published: 9/08/2024 -
Generative Pricing Explained: How AI Will Transform Value Measurement and Proposal Success with Steven Forth
Published: 5/08/2024 -
Blogcast: Collusion vs. Implicit Collusion: Navigating Legal and Profitable Pricing Strategies
Published: 2/08/2024 -
Product-Led Growth vs. Sales-Led Growth with Leah Tharin
Published: 29/07/2024 -
Blogcast: Price Segmentation in Action: Why Geography Matters for Your Wallet
Published: 26/07/2024 -
Navigating Pricing Systems and Value-Based Selling in SaaS with Mac Kremer
Published: 22/07/2024 -
Blogcast: The Price is NEVER Right!
Published: 19/07/2024 -
Pricing for the Planet: Leveraging Sustainability as a Competitive Advantage with Fabien Cros
Published: 15/07/2024 -
Blogcast: How Value-Based Selling & Marketing Work Together to Drive Increased Profitability
Published: 12/07/2024 -
Insights into Value-Based Pricing Strategies for B2B with Tom Nagle
Published: 8/07/2024 -
Blogcast: ROI Calculators: Busting Myths and Building Trust in B2B Sales
Published: 5/07/2024 -
Practical Methods for Competitive Intelligence in Pricing with Jason Covitz
Published: 1/07/2024 -
Blogcast: Simplifying Segmentation for Enhanced Profitability
Published: 28/06/2024 -
The Role of Leadership in Shaping Pricing Strategies with Adrienne Gordon
Published: 24/06/2024 -
Blogcast: Reduce the Risk of Raising Prices
Published: 21/06/2024
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
