FINITE: B2B Marketing Podcast for Tech, Software & SaaS

157 Episodes

1. #117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo

   Published: 9/01/2023
2. #116 - B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity

   Published: 19/12/2022
3. #115 - B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS

   Published: 5/12/2022
4. #114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia

   Published: 21/11/2022
5. #113 - Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena

   Published: 5/11/2022
6. #112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS

   Published: 24/10/2022
7. #111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO

   Published: 26/09/2022
8. #110 - Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus

   Published: 12/09/2022
9. #109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts

   Published: 5/09/2022
10. #108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

    Published: 22/08/2022
11. #107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

    Published: 8/08/2022
12. #106 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

    Published: 25/07/2022
13. #105 - Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma

    Published: 11/07/2022
14. #104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

    Published: 27/06/2022
15. #103 - Where is ABM going next? From the ABM panel at FINITE Fest

    Published: 13/06/2022
16. #102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

    Published: 30/05/2022
17. #101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

    Published: 16/05/2022
18. #100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept

    Published: 2/05/2022
19. #99 - Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

    Published: 25/04/2022
20. #98 - Educating a B2B market with Jed Corenthal, CMO at Phenix

    Published: 11/04/2022