Drive and Convert
A podcast by Jon MacDonald and Ryan Garrow - Tuesdays
127 Episodes
-  Episode 46: The Traffic Balancing ActPublished: 8/12/2021
-  Episode 45: Why Brands Don't Invest In CRO (And What It's Costing Them)Published: 23/11/2021
-  Episode 44: How To Attract Customers This Holiday Season (2021 Edition)Published: 9/11/2021
-  Episode 43: Opting In To Optimization (Jon's New Book)Published: 26/10/2021
-  Episode 42: How To Make The Most Of Your Holiday CampaignPublished: 28/09/2021
-  Episode 41: When (And How) To Invest In Search Engine OptimizationPublished: 14/09/2021
-  Episode 40: The Downside of Discounting (& What To Do Instead)Published: 31/08/2021
-  Episode 39: Chasing Bad ForecastsPublished: 18/08/2021
-  Episode 38: iOS15 & Why CRO Is More Important Than EverPublished: 3/08/2021
-  Episode 37: Re-Directing Facebook TrafficPublished: 20/07/2021
-  Episode 36: Overcoming Channel ConflictPublished: 6/07/2021
-  Episode 35: Text Ads on GooglePublished: 22/06/2021
-  Episode 34: Common Objections to CROPublished: 8/06/2021
-  Episode 33: Shiny New Traffic SourcesPublished: 25/05/2021
-  Episode 32: Writing Product Descriptions That ConvertPublished: 11/05/2021
-  Episode 31: On-Site SEO & Its Value to SEMPublished: 27/04/2021
-  Episode 30: Data at Each Stage of your CompanyPublished: 13/04/2021
-  Episode 29: How to Compete Online with a Small BudgetPublished: 30/03/2021
-  Episode 28: Traffic & CRO--A Match Made in HeavenPublished: 16/03/2021
-  Episode 27: Capitalizing on 2020 to Push for More in 2021Published: 2/03/2021
In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.
