2Bobs—with David C. Baker and Blair Enns

201 Episodes

1. The Four Conversations: A New Model for Selling Expertise

   Published: 23/10/2024
2. 200th Episode Special

   Published: 9/10/2024
3. How Account Managers Deliver Strategy

   Published: 25/09/2024
4. How to Avoid Commodifying Your Offering

   Published: 11/09/2024
5. Are Email Newsletter Even Viable Anymore?

   Published: 28/08/2024
6. How to Make Horizontal Positioning Work

   Published: 14/08/2024
7. Are You Fishing in the Right Pond?

   Published: 31/07/2024
8. Leading in a Chaotic World

   Published: 17/07/2024
9. Creating a Premium Pricing Culture

   Published: 3/07/2024
10. Building a Scalable Sales Strategy

    Published: 19/06/2024
11. Have We Hit Peak Strategy?

    Published: 5/06/2024
12. What Tech Bros Get Right...and Wrong

    Published: 22/05/2024
13. Turning Your Delivery Team Into a Sales Team

    Published: 8/05/2024
14. Advising Clients Ethically

    Published: 24/04/2024
15. Just Stop Talking

    Published: 10/04/2024
16. Working With a Maverick

    Published: 27/03/2024
17. The Dichotomy of the Expert Salesperson

    Published: 13/03/2024
18. Maximizing Pro Bono Opportunities

    Published: 28/02/2024
19. Attending the Way

    Published: 14/02/2024
20. A 7-part Theory of Principal Compensation

    Published: 31/01/2024