The Truth About Visitor ID: Fixing Data Quality in GTM | Larry Kim | S4:E2

Send us a text From WordStream to Customers.ai: A Shift Toward Accuracy-First Marketing: Larry shares his journey from building WordStream into a $150M exit to launching Customers.ai, based on the insight that remarketing and website visitor identity are the true low-hanging fruit for marketers, if the data is trustworthy. “Every marketing channel eventually leads to your website. If you know who’s there -accurately, it’s the ultimate force multiplier.” The Big Problem: Why Visitor ID Technol...