The Era of Ai and Buyer Led GTM | Santosh Sharan | S3:E12
The Force & Friction Podcast - A podcast by Mike J Midgley - Mondays
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Send us a text The Evolution of GTM: From Relationship-Driven Sales to AI-Driven Intelligence: Over the past 15 years, sales has evolved from a relationship-based model to a data-driven, automated approach. Santosh shares how he witnessed this transformation firsthand while working with ZoomInfo and Apollo, helping sales teams leverage real-time data and automation. “We went from a world where data was scarce to a world where we have too much data. The challenge now is filtering through the n...
