S1:E5 - How Inbound Became A Virtual Conference And You Can Do The Same To Maximise Your Events

Virtual In The New NormalHow does the largest premier inbound conference in the world 'Inbound' pivot and adapt through serious adversity when the pandemic outbreak forced the cancellation of their September 2020 event in Boston?Before we cover this point, let's just frame what Inbound is, the scale, size, importance to people in the HubSpot and Inbound community.As an annual event, based in Boston USA, Inbound is the #1 place to be where marketers and digital pros meet up each year, around 24,000 people attend the four-day event packed with world-class keynote speakers, breakout track education sessions and networking that is second to none.As a HubSpot Solutions Partner, it is the pinnacle event in our calendar each year and with the prospect of not being able to attend, this is a BIG issue.Enter the genius of the Inbound and HubSpot team, while many companies are going online with their events, Inbound went on steroids.In this podcast, we discuss the unbelievable Inbound2020 portal and demonstrate some of its feature, the most advanced interactive online conference experience our team has seen...EVER!If there ever is a gold standard for online events.......welcome to Inbound.While you may not have the expertise, time, resources to replicate this, it is still possible to transfer your traditional in-person event online - speak without a team for more information.