Redefining Revenue: Why Partnerships Are No Longer Optional | Jason Yarborough | S4E1

Send us a text Here are the core areas we discuss in today's episode: Bridging the GTM Divide: Conversations First, Revenue Follows Jason’s journey from nonprofit work to sales and partnerships taught him the long-game value of connection. His mantra: revenue begins with conversations—and conversations require trust. “Partnerships are a long game. They’re a compounding motion that starts with a conversation, not a contract.” Rather than chasing quick hits, Jason emphasizes the importance of e...