Pioneering Co-Selling & Redefining SaaS Partnerships | Cassandra Gholston | S3E13
The Force & Friction Podcast - A podcast by Mike J Midgley - Mondays
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Send us a text Unlocking Hidden Pipeline with Data-Driven Co-Selling: Many SaaS companies struggle to effectively leverage partnerships because of manual processes, disconnected data, and unclear alignment between partner sales teams. “Partnerships are about more than just referrals—real revenue acceleration happens when teams are strategically aligned and co-selling at scale.”Cassandra explains how PartnerTap enables businesses to: 1: Map millions of accounts to uncover new sales opportuniti...
