Engineering the GTM Model: Operationalizing Go-To-Market with Revenue Architecture | Mats Forsgren | S4:E5

Send us a text Here are the core areas we discuss in today's episode: The GTM Model as the Execution Layer of Revenue Architecture The GTM Model is where all the theory becomes tangible. While the first five models of Revenue Architecture define the who, what, and why of your go-to-market, the GTM Model defines the how. It’s the layer where strategy becomes process, and process becomes pipeline. “The GTM Model is where the architecture becomes action. But only if the foundations are there fir...