The Future of Media with John Sheehy
It's a Customer's World with Andy Murray - A podcast by Sam M. Walton College of Business
Andy Murray is joined by industry expert, John Sheehy. John has over 30 years of experience in media and technology and recently served as Global Brand President for Starcom Worldwide.Their conversation addresses how the emergence of retail media networks will shape the media industry of the future, and wraps up with John sharing sage advice to graduating seniors.Topics and Questions00:00 Welcome to the show00:50 Guest introduction04:10 Characterizing the change we see in media today06:13 How have clients adapted to a changing retail landscape?08:09 What challenges do new brands face in terms of discovery?12:20 Are marketing fundamentals still relevant today?15:01 Any advice to mid-tier brand CMO’s?18:23 What is New Road Capital?23:29 Where do you see opportunity in an emerging RMN space?27:36 The importance of collaboration30:09 Questions from Walton College students30:33 Leveraging varying expertise to take on new challenges35:14 What moment in your career has refined you the most?36:45 How early did you know what you would be passionate about?Show LinksJohn Sheehy: https://www.linkedin.com/in/john-sheehy-a97b1275/Andy Murray: https://www.linkedin.com/in/andrewlmurray/CCLI: https://www.linkedin.com/company/customer-centric-leadership-initiative-sam-m-walton-college-of-business/bigQUEST: https://www.bigquest.comNew Road Captial: https://newroadcp.com/RMN White Paper: https://tinyurl.com/ymjaxuch
