Simon Francis on Helping Marketers Through Transformation

Andy is joined by Simon Francis, Executive Chair of Flock Associates. Simon has extensive experience leading transformation through integrated and effective marketing and communications. Since founding Flock Associates, Simon has helped brands like Amazon, Ford, Shell, Toyota, McDonalds, and ASDA navigate marketing transformation at many levels.Their conversation covers a wide range of topics including the entrepreneurial journey, navigating the growing complexity of MarTech, practices that drive successful transformation, the potential impact marketing has on society, and much more.Topics and Questions00:17 Guest Introduction03:30 Simon’s entrepreneurial journey04:58 What new challenges do marketers face today?06:11 Dealing with variable challenges in marketing today09:30 The fundamental underpinning of technology and DEI at Flock Associates 11:15 Flock Associates Pillar 1: People14:04 The blurred lines between marketing and commerce16:45 Handling the growing complexity of MarTech and AdTech20:35 Flock Associates Pillar 2: Partners24:53 Flock Associates Pillar 3: Procurement27:30 Bringing in finance31:16 The power of testing32:04 Flock Associates Pillar 4: Process39:02 Advice for students42:36 The need for leadership today44:12 Hope for the future