Sherilyn Shackell on Chief Marketing Officers Embracing their Influence
It's a Customer's World with Andy Murray - A podcast by Sam M. Walton College of Business
Why should a CMO embrace their influence, and how can they use it to make an impact? Is the demand for learning accelerating or is it static? In this episode of “It’s a Customer’s World,” host Andy Murray is joined by founder and CEO of The Marketing Academy, Sherilyn Shackell. The Marketing Academy is a non-profit organization supporting those in the field of marketing, media, and advertisement. Its purpose is to develop the talents of the next generation of CMOs and marketing leaders. In this episode, Andy and Sherilyn discuss her journey in founding The Marketing Academy, the importance of collaboration and boardroom language for CMOs, the learning model for The Marketing Academy, and more!
