Sam M. Walton College of Business Students on Taking Business Beyond the Transaction

It's a Customer's World with Andy Murray - A podcast by Sam M. Walton College of Business

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In this final episode, Andy hosts a special interview with four students from Sam M Walton College of Business at the University of Arkansas to listen to their key takeaways from this season. This episode begins with a brief introduction to the four guests—Jacob Mitchell, Matt Barber, Taryn Lininger, and Shelby Hansen. The students jump in with sharing their ideas and what stood out to them from listening to this series. Hear about how the importance of data analysis, the harmonization of the art and science, looking at data with a lens on the human person, and how much customer-centric organizations have grown in the recent years! While each student highlighted a different emphasis, they shared that they appreciated the challenge to take business one step further than simply being transactional, by considering the people behind everything.

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