Rishad Tobaccowala on the Human Behind the Consumer
It's a Customer's World with Andy Murray - A podcast by Sam M. Walton College of Business
How can business leaders decipher what people want? What changes are taking place at the CMO level? Rishad Tobaccowala, senior adviser to Publicis Groupe, the world's third largest communication firm, talks with Andy Murray to share his insights and answers to these questions. Tobaccowala was the previous chief growth officer at Publicis Groupe, whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. He was responsible for supporting the leaders of Publicis Groupe’s largest global clients. For his pioneering innovation, BusinessWeek named Tobaccowala one of the top business leaders, and he also was dubbed one of five marketing innovators by TIME magazine. In this episode, Rishad and Andy discuss the 10 characteristics that connect the customer and consumer as human beings, how the CMO role is changing, and the three most important questions people should ask themselves about data.
