Paco Underhill Answers Marketing Student Questions
It's a Customer's World with Andy Murray - A podcast by Sam M. Walton College of Business
On this bonus episode of It’s a Customer’s World podcast, host Andy Murrary invites Paco Underhill, founder and strategic advisor for Envirosell and author of Why We Buy: The Science of Shopping to answer University of Arkansas Walton College professor Molly Rapert’s marketing students' questions. Students were given the opportunity to ask Paco questions about his book Why We Buy, retailing in 2021, and career advice. Professor Rapert uses Paco’s book in class so it was a unique experience for students to be able to ask the author of their textbook a question.
