Kevin Ervin Kelley on the Customer Centric Innovation in Stores
It's a Customer's World with Andy Murray - A podcast by Sam M. Walton College of Business
On this episode of It’s a Customer’s World podcast, host Andy Murray continues his conversation with Kevin Ervin Kelley. Kevin is Principal and Co-founder of Shook Kelley, a strategy and design firm based in Charlotte and Los Angeles. Kevin is an expert on progressive retail format, acting as a leader in the practice areas of restaurants, retail, grocery, and leisure. From superstores to cities, Kevin combines business, science and design in an approach known as “perception design”. Kevin holds two architecture degrees from the University of North Carolina at Charlotte. On this second episode with Kevin, Andy discusses changing store design, innovation to meet new customer needs, and micro vs macro stores.
