Chris Gray on the Intersection of Marketing and Psychology
It's a Customer's World with Andy Murray - A podcast by Sam M. Walton College of Business
01:50 Art and Science of Marketing04:56 The Role of Intuition 08:00 How to Address Blindspots and Biases10:20 When to Rely on Intuition13:24 Misconceptions of Marketing 17:02 Our Brains are Ignoring Machines 19:11 The Truth about Today’s Attention Spans21:32 How to Develop Deep Consumer Insights22:45 The Creation of Shopper Passports25:20 The Power of Observation and Intuition
