254 (Sell) How to Build Stronger Business Cases and Demos That Actually Connect with Buyers (Gal Aga, Aligned)
30 Minutes to President's Club | No-Nonsense Sales - A podcast by Nick Cegelski & Armand Farrokh
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Get our Aligned Mutual Action Plan: https://my.teamaligned.com/room/66b4e7890a28d88fac3b89ef/overview?avk=a9c030cf FOUR ACTIONABLE TAKEAWAYS: Know Your Solution – Understand the problems you solve, their root causes, and the demo paths before your discovery call. Model Multiple Scenarios – Present "worst," "average," and "best" cases to appear more impartial and handle objections better. Link Problems to Causes – Connect the buyer’s problem to its root cause and offer a solution that directly addresses it. Demo Through Stories – Use storytelling in your demo to illustrate how your product fits into the user’s daily workflow, rather than just listing features. GAL'S PATH TO PRESIDENTS CLUB: CEO & Co-Founder @ Aligned Chief Revenue Officer @ Anagog VP Global Sales @ Syte Director of Sales @ Sisense Enterprise Account Executive @ Nanorep RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal