102 (Sell): Setting expectations with the next next next step (Jake Dunlap CEO @ Skaled Consulting)

30 Minutes to President's Club | No-Nonsense Sales - A podcast by Nick Cegelski & Armand Farrokh

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Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Don’t just set the next steps. Set the next next steps. 2nd meeting demos should be 100% business application focused. NOT technical. Set that expectation upfront. In the 3rd meeting, lead with top 3 themes you’ve heard, then ask “what do you think?” before jumping into demo. In that meeting, have a 5 minute exec demo and a deep dive demo in your back pocket. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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