The Emotional Journey of Buying and Selling
2Bobs—with David C. Baker and Blair Enns - A podcast by David C. Baker and Blair Enns - Wednesdays
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When someone makes Prospect Theory generalizations—saying that buyers either over-weight gains or over-weight losses—Blair wants us to remember that both are true at different times during the sales process, and we need to adjust accordingly at the right times to close the sale. Read the transcript and episode notes at http://2bobs.com/podcast/the-emotional-journey-of-buying-and-selling
