Innoficiency in Your Agency
2Bobs—with David C. Baker and Blair Enns - A podcast by David C. Baker and Blair Enns - Wednesdays
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Blair has talked many times on the podcast about how innovation and efficiency are mutually opposable goals, and after presenting his first keynote on the "Innoficiency Principle" goes deeper into this idea with David. Links “The Innoficiency Problem” “The Marketing Procurement Problem” The Google Cemetery “The Enemy Within” “The Complex Battle for Margin” “Five Levels of Pricing Success”
