Ditch the (Sales) Script
2Bobs—with David C. Baker and Blair Enns - A podcast by David C. Baker and Blair Enns - Wednesdays
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Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement. Links “Ten Set Pieces” “Mastering the Value Conversation”
