42 Episodes

  1. Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

    Published: 28/04/2025

  2. Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers

    Published: 2/04/2025

  3. Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose

    Published: 26/03/2025

  4. Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF

    Published: 5/03/2025

  5. Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    Published: 12/12/2024

  6. Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark

    Published: 27/11/2024

  7. Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

    Published: 3/09/2024

  8. Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan

    Published: 30/05/2024

  9. Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

    Published: 2/05/2024

  10. Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon

    Published: 29/03/2024

  11. Better Marketing Pod 2023 key learnings

    Published: 19/12/2023

  12. Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo

    Published: 23/10/2023

  13. Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

    Published: 22/09/2023

  14. Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo

    Published: 9/08/2023

  15. Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg

    Published: 20/07/2023

  16. Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

    Published: 17/05/2023

  17. Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé

    Published: 12/04/2023

  18. Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard

    Published: 8/03/2023

  19. Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

    Published: 9/02/2023

  20. Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

    Published: 14/12/2022

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Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.

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