This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
A podcast by Joe Pulizzi & Robert Rose - Fridays
476 Episodes
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When SPACs Attack (256)
Published: 29/01/2021 -
The Content War for Creators Has Begun (255)
Published: 22/01/2021 -
Social Media Is the Dread Pirate Roberts of Marketing (254)
Published: 15/01/2021 -
Content Acquisitions Go Parabolic (253)
Published: 8/01/2021 -
252: Inside This Old Marketing [Bonus Takeover Episode]
Published: 17/12/2020 -
251: KFC Content Is Better than a Bucket of Chicken
Published: 11/12/2020 -
250: Thanksgiving Episode & A Trick Moment for Brands
Published: 26/11/2020 -
249: Beyonce, New York Times and Morning Brew (Oh my!)
Published: 12/11/2020 -
248: The Greatest Marketing Predictions Episode Ever (2021 version)
Published: 29/10/2020 -
247: Why Netflix Would Buy AMC (and why that's important)
Published: 15/10/2020 -
246: The Future of Content Marketing, TikTok and Football
Published: 1/10/2020 -
245: Why the TikTok Deal Will Absolutely Happen
Published: 17/09/2020 -
244: Facebook Cleans Up Political Ads...But that's Not the Problem
Published: 3/09/2020 -
243: Rented Land and Native Advertising Disaster
Published: 20/08/2020 -
242: TikTok, the Nike Ad and Surprising Acquisitions
Published: 6/08/2020 -
241: Double Down or Diversify? That Is the Question
Published: 23/07/2020 -
240: Social Media Is Out to Destroy Us
Published: 9/07/2020 -
239: Who's Going to Be the Netflix of Business Content?
Published: 25/06/2020 -
238: Is Your Social Media Your Property?
Published: 11/06/2020 -
237: Chaos Creates a Rather Large Marketing Opportunity for Brands
Published: 28/05/2020
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.