26 Episodes

  1. Let's talk ABM with Declan Mulkeen (CMO at strategicabm)

    Published: 7/12/2021

  2. Making marketing accountable for revenue with Liam Boogar-Azoulay (VP Marketing at Scaleway)

    Published: 19/10/2021

  3. Winning on social media with video with Jonna Ekman (Marketing Director at Storykit)

    Published: 9/09/2021

  4. B2B Attribution: follow the deals not just the leads! with Steffen Hedebrandt (CRO at Dreamdata)

    Published: 26/08/2021

  5. There isn't only one playbook for success with Nicolas Breuil (Global Head of Marketing at Stuart)

    Published: 6/07/2021

  6. In-house vs agency designers and bringing humour to b2b with Luke Richardson (Director Brand & Comms at Pleo)

    Published: 24/06/2021

  7. On pivoting from B2C to B2B and scaling up - fast, with Sylwia Lindén (VP Marketing at Tink)

    Published: 8/06/2021

  8. On podcasting and being an innovative marketer with Sophie Hedestad (CMO at Netigate)

    Published: 16/05/2021

  9. Building a successful career in marketing with Rosie Kropp (Ex-CMO Bisnode, strategic advisor Lavandel)

    Published: 3/05/2021

  10. Why and how to "LinkedIn" with Moritz Lang (Soundtrack your brand)

    Published: 28/04/2021

  11. Refreshing your brand and creating a strong visual identity with Anna Ålenius-Mathson

    Published: 17/03/2021

  12. EMEA Marketing for a global tech company with Anna Lämber

    Published: 9/03/2021

  13. The 3 Es concept: Educate, Entertain, Enlighten with Ling Koay

    Published: 23/02/2021

  14. Lead Gen, Demand Gen and Brand with Andy Culligan

    Published: 15/02/2021

  15. The importance of building a strong brand for b2b tech companies with Carl Ronander

    Published: 4/02/2021

  16. Adjusting marketing to a new reality with Johanna Edepil

    Published: 28/01/2021

  17. Marketing for successful startups: focus on the customer with Andres Sehr

    Published: 18/01/2021

  18. Selling in the US vs Europe and building a data-driven marketing team with Mikko Luhtava

    Published: 15/12/2020

  19. Unlocking growth and celebrating failure with Mikkel Drucker

    Published: 8/12/2020

  20. The importance of marketing, sales and product alignment with Fredrika Bennison

    Published: 1/12/2020

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Not an interview, a conversation! Casual chats with the best tech marketers in the Nordics, Europe and beyond. Marketing stories and learnings behind the most successful tech companies Hosted by Gwen Lafage.

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