368 Episodes

  1. Consider Pulling Back on Your Advertising

    Published: 23/11/2022

  2. Facebook Needs Quality Optimization Option

    Published: 22/11/2022

  3. How to Run Ads for High Value Purchases

    Published: 21/11/2022

  4. Is Jon Abandoning Facebook?

    Published: 18/11/2022

  5. When Optimization Works Against You

    Published: 17/11/2022

  6. The Value of Free Content

    Published: 16/11/2022

  7. Formula for Determining Your Campaign Budget

    Published: 15/11/2022

  8. How Slow-Talkers Can Create Short-Form Video

    Published: 14/11/2022

  9. The Proper Setup When Managing Ads for Others

    Published: 11/11/2022

  10. A Pivot Towards Short-Form Video

    Published: 10/11/2022

  11. 28-Day Click Attribution is BACK!

    Published: 1/11/2022

  12. How to Prepare for Restriction Period for Political Ads in the US

    Published: 10/10/2022

  13. Should You Use Advantage Custom Audiences?

    Published: 4/10/2022

  14. What Gated Content for Lead Ads Means for Advertisers

    Published: 27/09/2022

  15. Ways to Use Custom Metrics in Ads Manager

    Published: 14/09/2022

  16. What's up with these weird ads??

    Published: 30/08/2022

  17. Special Ad Audiences are Going Away

    Published: 26/08/2022

  18. New B2B Targeting Options for Facebook Ads

    Published: 16/08/2022

  19. How Advantage+ Creative Works

    Published: 9/08/2022

  20. How Meta Could Leverage Outbound Clicks

    Published: 4/08/2022

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Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

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