368 Episodes

  1. PUBCAST SHOT: Trick for Checking Facebook Ads Manager Reporting Numbers

    Published: 8/12/2021

  2. PUBCAST SHOT: My Obsession with Using Reach Optimization in Creative Ways

    Published: 7/12/2021

  3. PUBCAST SHOT: Why I Use Google Tag Manager to Manage My Facebook Pixel

    Published: 6/12/2021

  4. PUBCAST SHOT: Optimizing for Non-Prioritized Events

    Published: 5/12/2021

  5. PUBCAST SHOT: Metrics That Matter ("The Good Stuff")

    Published: 4/12/2021

  6. PUBCAST: Finding My Voice (Again)

    Published: 3/12/2021

  7. PUBCAST SHOT: Targeting Audiences Facebook Needs

    Published: 2/12/2021

  8. PUBCAST SHOT: The Seasonality of CPM

    Published: 1/12/2021

  9. PUBCAST SHOT: It Depends

    Published: 30/11/2021

  10. PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic

    Published: 29/11/2021

  11. PUBCAST SHOT: Driving Traffic and Surprise Purchases

    Published: 28/11/2021

  12. PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

    Published: 27/11/2021

  13. PUBCAST: The Good, the Bad, and the Ugly

    Published: 26/11/2021

  14. PUBCAST SHOT: Gratitude

    Published: 25/11/2021

  15. PUBCAST SHOT: A Recommitment

    Published: 24/11/2021

  16. PUBCAST SHOT: Engagement Reward and Incentive Campaign

    Published: 23/11/2021

  17. PUBCAST SHOT: Can I Reach All of My Followers? (An Update)

    Published: 22/11/2021

  18. PUBCAST SHOT: A Numbers Addict

    Published: 21/11/2021

  19. PUBCAST SHOT: The Right Way

    Published: 20/11/2021

  20. PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?

    Published: 19/11/2021

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Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

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