93 Episodes

  1. Breaking the silos: Why you should own your marketing data

    Published: 12/07/2023

  2. The Kaizen Framework: How to turn marketing data into growth

    Published: 29/06/2023

  3. Marketing data, fast and slow

    Published: 14/06/2023

  4. What is Marketing Intelligence?

    Published: 31/05/2023

  5. Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi

    Published: 12/01/2023

  6. Data Literacy: How to build a data-driven culture with Lee Feinberg

    Published: 31/10/2022

  7. How to create and measure paid ABM campaigns with Vin Turk

    Published: 12/10/2022

  8. Making the most of first-party data with Josh Perlstein

    Published: 8/09/2022

  9. Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer

    Published: 24/08/2022

  10. Contextual advertising: How it works and why you should try it with Ned Dmitrov

    Published: 27/07/2022

  11. Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch

    Published: 15/06/2022

  12. How to set up Google Analytics 4 for ecommerce with Enrico Pavan

    Published: 1/06/2022

  13. Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman

    Published: 18/05/2022

  14. Digital audio advertising 101 with Spotify

    Published: 4/05/2022

  15. How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds

    Published: 20/04/2022

  16. How to test ecommerce campaigns purposely with Colby Flood

    Published: 6/04/2022

  17. How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins

    Published: 9/03/2022

  18. How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd

    Published: 23/02/2022

  19. How marketers can implement marketing mix modeling with Mark Stouse

    Published: 9/02/2022

  20. Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly

    Published: 26/01/2022

3 / 5

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

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