The Local Marketing Trends Podcast

138 Episodes

1. Episode 38: Whither Local TV?

   Published: 4/01/2021
2. Episode 37: Good Riddance 2020! Reflections on Our Bizarre Year

   Published: 21/12/2020
3. Episode 36: What Would Bezos Do? Don Graham Reflects on Lessons from Selling The Washington Post

   Published: 7/12/2020
4. Episode 35: Stunning News, Staggering Facts, and Bombshells from a New Poll of Local Ad Buyers

   Published: 23/11/2020
5. Episode 34: Jim Doyle Looks Back: Getting Thrown Out of His First Sales Call, Losing $1 million, and Lessons from Kodak

   Published: 9/11/2020
6. Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand

   Published: 26/10/2020
7. Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media

   Published: 12/10/2020
8. Episode 31: She's Baaaack... 'Smartypants' Weighs In On Media's Outrageous Claims

   Published: 28/09/2020
9. Episode 30: The Rise of Content Marketing, & Breathing New Life Into Obituaries

   Published: 14/09/2020
10. Episode 29: Taylor Swift, Eminem, & SMBs: Vevo's Plan to Partner With Local Media

    Published: 31/08/2020
11. Episode 28: How Out-of-Home Is Morphing Into a Powerful 'Broadcast' Medium

    Published: 17/08/2020
12. Episode 27: Why SMBs Ain't Buyin' Big-Brands' Facebook Boycott, and a Promising 'Local' Ecommerce Strategy in Pittsburgh

    Published: 10/08/2020
13. Episode 26: With Circulars at a Tipping Point, How Will Newspapers Support Local Journalism?

    Published: 21/07/2020
14. Episode 25: As Ad Market Recovers, OTT and Political Hold the Most Hope for 2020

    Published: 6/07/2020
15. Episode 24: 51 Webinars, 12,000 Ad Buyers, 2 Big Ahas

    Published: 23/06/2020
16. EPISODE 23: Corey's Crystal Ball on 2020 Advertising, & Why SMBs Are Rushing to 'Shopify' Themselves

    Published: 8/06/2020
17. Episode 22: Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune

    Published: 26/05/2020
18. Sappy Messaging and Warning Signs: COVID-19's Effect on Marketing

    Published: 11/05/2020
19. Episode 20: A Grand Reopening or Bland Reopening for Local Businesses?

    Published: 27/04/2020
20. EPISODE 19: There's No Hand-Wringing Among the Masters of Local Marketing

    Published: 13/04/2020