395 Episodes

  1. Do You Follow a Google Ads Management Optimization Routine?

    Published: 8/02/2023
  2. Conversions are Really Important

    Published: 7/02/2023
  3. Bidding Strategies Have Evolved

    Published: 6/02/2023
  4. Keep Things Open

    Published: 3/02/2023
  5. Don’t Fight the System

    Published: 2/02/2023
  6. Google Ads in 2022

    Published: 1/02/2023
  7. Improve Your Quality Score

    Published: 31/01/2023
  8. Try a Different Bidding Strategy

    Published: 30/01/2023
  9. Broaden Your Targeting

    Published: 27/01/2023
  10. Lower Your Bids

    Published: 26/01/2023
  11. The Answer is Always “Let’s Run an Experiment”

    Published: 25/01/2023
  12. Ad Copy and Assets are the Only Chance You have to Communicate with the Search User

    Published: 24/01/2023
  13. Search Terms will Always Matter

    Published: 23/01/2023
  14. You Can’t Control How Much You Personally See Your Ad

    Published: 20/01/2023
  15. Cost per Conversion is Defined by Cost per Click and Conversion Rate

    Published: 19/01/2023
  16. The “Black Box” is Real and Growing

    Published: 18/01/2023
  17. Lifetime Value is the Gold Standard of Google Ads Knowledge

    Published: 17/01/2023
  18. Clicks and Conversions Come from the Top Ad Positions

    Published: 16/01/2023
  19. Starting Simple is the Best Way to Launch Google Ads

    Published: 13/01/2023
  20. What are the Best Conversion Actions in Google Ads for Small Businesses?

    Published: 12/01/2023

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PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.

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