395 Episodes

  1. Why do Advertisers Want to be in the Top Position on Google Ads?

    Published: 24/08/2022
  2. How to Make Your Landing Page Better to Get Higher Quality Scores in Google Ads

    Published: 23/08/2022
  3. Can Too Specific Ad Copy (AKA Prequalifying the Click) Lead to a Lower Quality Score?

    Published: 22/08/2022
  4. How to Improve Your Clickthrough Rate in Google Ads (To Help Improve Quality Score)

    Published: 19/08/2022
  5. How to Make Ads More Relevant to Keywords in Google Ads

    Published: 18/08/2022
  6. How Often Should You Optimize for Quality Score?

    Published: 17/08/2022
  7. The Two Third Rules of Google Ads Management – Segments

    Published: 16/08/2022
  8. The Second Rule of Google Ads Management - Quality of Traffic

    Published: 15/08/2022
  9. The First Rule of Google Ads Management - Bids and Budget

    Published: 12/08/2022
  10. Testing Small Ideas with Google Ads Experiments

    Published: 11/08/2022
  11. Testing Landing Page Performance in Google Ads with an Experiment

    Published: 10/08/2022
  12. Testing a Huge Increase in Bids with an Experiment in Google Ads

    Published: 9/08/2022
  13. Running an All Broad Keyword Experiment Campaign in Google Ads

    Published: 8/08/2022
  14. Ad Variation Experiments in Google Ads

    Published: 5/08/2022
  15. Running an Experiment in Google Ads to Test Bidding Strategy

    Published: 4/08/2022
  16. Why We like Running Experiments in Google Ads

    Published: 3/08/2022
  17. Manual Bidding Strategy in Google Ads

    Published: 2/08/2022
  18. Target Impression Share Bidding Strategy in Google Ads

    Published: 1/08/2022
  19. Maximize Conversion Value Bidding Strategy in Google Ads

    Published: 29/07/2022
  20. Maximize Conversions Bidding Strategy in Google Ads

    Published: 28/07/2022

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PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.

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