On Strategy Showcase
A podcast by Fergus O’Carroll
246 Episodes
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Julian Cole on what to expect from the Planning Dirty Academy
Published: 4/04/2021 -
Accenture's "Let there be change" campaign with CMO Amy Fuller
Published: 27/03/2021 -
The Oatly brand and the spot they cleverly knew others would hate
Published: 21/03/2021 -
Toyota and the challenge of a house of brands with Kathleen Kindle of Saatchi
Published: 6/03/2021 -
Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA
Published: 26/02/2021 -
Headspace with Colin Chow, Global Managing Partner at 21st Century Brand, San Francisco
Published: 18/02/2021 -
How W+K won McDonald's, then blew the doors off with Travis Scott, as told by Jennifer Healan of McDonald's and Tass Tsitsopoulos of Wieden
Published: 12/02/2021 -
How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London
Published: 3/02/2021 -
Thinx MENstruation campaign with Siobhan Lonergan
Published: 28/01/2021 -
Tesco, the IPA Grand Prix Award winning case, with Simon Gregory, Co-Chief Strategy Officer at BBH, London
Published: 22/01/2021 -
B&Q (home improvement store) with Tobey Duncan, Head of Planning, Uncommon, London
Published: 16/01/2021 -
Faris Yakob and the structural dynamics of marketing
Published: 9/01/2021 -
Coca-Cola with ECD Laura Visco and Strategy Director Armando Potter of 72andSunny, Amsterdam
Published: 4/01/2021 -
Volvo with Sophia Lindholm and Daniel Sjostrand of Forsman & Bodenfors, Gothenburg
Published: 3/12/2020 -
Modelo Beer with Piper Dolan of Ogilvy, Chicago
Published: 20/11/2020 -
Siemens Employee Brand Strategy with Lachlan Williams, formerly of R/GA, London
Published: 20/11/2020 -
Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020
Published: 16/11/2020 -
FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London
Published: 10/11/2020 -
New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York
Published: 10/11/2020 -
Wendy's "Fortnite" with Bret Smith, Managing Director Strategy, VMLY&R
Published: 10/11/2020
Where marketers tell the stories behind the strategies that led to amazing campaigns.