Marketing MasterClass - Psychology in Communication

33 Episodes

1. 33. Power of serendipity in building brand concepts

   Published: 4/08/2023
2. 32. Obliquity as a shortcut to build important brand equities

   Published: 27/07/2023
3. 31. Simple 5 benefits of Celebrity Endorsement

   Published: 17/06/2023
4. 30. What do we need loyal consumers for

   Published: 27/05/2023
5. 29. Marketer as Scientist

   Published: 20/05/2023
6. 28. Is it more important to be different or distinctive?

   Published: 14/05/2023
7. 27. Incrementality illusion

   Published: 7/05/2023
8. 26. Scarcity Effect decoded

   Published: 29/04/2023
9. 25. Bigger Logo, ChatGPT!

   Published: 8/04/2023
10. 24. How we should invest in Brand Building vs Performance Marketing

    Published: 7/01/2023
11. 23. In-housing media buying

    Published: 25/09/2022
12. 22. How to win Effie Award

    Published: 29/10/2021
13. 21. Vessels & Harbors - our time with brands

    Published: 23/08/2021
14. 20. Fly against all odds - repositioning our potentials

    Published: 19/06/2021
15. 19. Cornered to Wow - how procurement-led world makes marketers more daring

    Published: 9/06/2021
16. 18. Darn Long Wait - winning consumer's heart when you are late delivering your products

    Published: 2/06/2021
17. 17. Brand's Job - fixers and boosters

    Published: 23/05/2021
18. 16. Mt. Stupid - best trip to be late with innovations

    Published: 19/05/2021
19. 15. Best Practice - nemesis of progress?

    Published: 17/05/2021
20. 14. Creativity - with or without constraints?

    Published: 2/05/2021