207 Episodes

  1. Your Portfolio is Too Complicated — How to Simplify and Get Clients

    Published: 19/11/2025

  2. Scared to Post Your Work

    Published: 5/11/2025

  3. How to Land Your First Speaking Gig (and Why It Grows Your Career)

    Published: 22/10/2025

  4. 204. Mike Lowery: Portfolio Tips, Sketchbooks, Making a Career on Illustration, Crafting Stories and more

    Published: 15/10/2025

  5. 203. Stop Underselling Your Lettering Work!

    Published: 24/09/2025

  6. 202. Tuesday Bassen: Moving Continents, Feminism, Ethical Fashion, and Creative Resilience

    Published: 17/09/2025

  7. 201. Should You Quit Your Job for Lettering?

    Published: 10/09/2025

  8. 200. How to Get Your First Lettering Client WITHOUT Experience

    Published: 27/08/2025

  9. 199. Hayley Francis (aka Type Affiliated): Freelancing, resilience, community and lettering.

    Published: 20/08/2025

  10. 198. 3 Lettering Mistakes You’re Probably Making (and How to Fix Them)

    Published: 13/08/2025

  11. 197. How to Build a Lettering Portfolio That Attracts Clients

    Published: 6/08/2025

  12. 196. 5 Signs You’re Ready to Go Pro with Your Lettering – Martina Flor

    Published: 23/07/2025

  13. 195. Lauren Hom: Passion Projects, Personal Branding and going from Lettering to Culinary Arts.

    Published: 16/07/2025

  14. 194. Lettering vs Calligraphy vs Type Design – What’s the Difference?

    Published: 9/07/2025

  15. 193. How to Start a Career in Lettering Design - Martina Flor

    Published: 2/07/2025

  16. 192. 5 Portfolio Mistakes That Are Costing You Clients (And How to Fix Them) - Martina Flor

    Published: 24/06/2025

  17. 191. 3 Things I’d Do Differently If I Started My Career Today - Martina Flor

    Published: 3/06/2025

  18. 190. How Becca Built a Calligraphy Empire: YouTube Growth, Monetizing Content, and Business Tips

    Published: 27/05/2025

  19. 189. Is Social Media Still Worth It for Artists? - Martina Flor

    Published: 20/05/2025

  20. 188. Why You’re Not Getting Noticed (and How to Fix It) - Martina Flor

    Published: 13/05/2025

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In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

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