Impact Pricing
A podcast by Mark Stiving, Ph.D.

676 Episodes
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A Christmas Pricing Story
Published: 25/12/2023 -
Blogcast: Software Shrinkflation
Published: 22/12/2023 -
Pricing Table Topics: Jack of Diamonds – You’re Not Charging Enough
Published: 20/12/2023 -
Capitalizing on Sound Economic Planning with Strategic Pricing for 2024 with Steven Forth
Published: 18/12/2023 -
Blogcast: System 1 and System 2 Value
Published: 15/12/2023 -
Pricing Table Topics: Jack of Hearts – Improvement in Pricing Produces Increase in Profit
Published: 13/12/2023 -
Optimize Your Pricing Strategies with Cutting-Edge Cloud Technology with Finn Hansen
Published: 11/12/2023 -
Blogcast: The 5 How’s
Published: 8/12/2023 -
Pricing Table Topics: Jack of Spades – Value Is Not Based On Costs
Published: 6/12/2023 -
Bridging the Gender Pay Gap for Women with Julie Scanlon
Published: 4/12/2023 -
Blogcast: We Have Room for Negotiation
Published: 1/12/2023 -
Pricing Table Topics: Queen of Clubs – Value-based Pricing Is Never Perfect
Published: 29/11/2023 -
Pricing Strategies for Your Travel Business with Neil Fitzgerald
Published: 27/11/2023 -
Blogcast: Lessons from Amazon’s Nessie
Published: 24/11/2023 -
Pricing Table Topics: Queen of Diamonds – Create Perceived Value with Marketing
Published: 22/11/2023 -
Top Pricer Tournament: Simulating Winning Pricing Strategies with Mark Chussil
Published: 20/11/2023 -
Blogcast: Rules of Thumb for Price Increases
Published: 17/11/2023 -
Pricing Table Topics: Queen of Hearts – Value-based Pricing
Published: 15/11/2023 -
Quantifying Value: The Key to Selling with Confidence with John Mansour
Published: 13/11/2023 -
Pricing Table Topics: Queen of Spades – Compete on Value, Not on Price
Published: 10/11/2023
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.